How law firms can grow with AI — not in spite of, but because of it
Published by: Ralf Haller, CEO & Co-Founder of Lawise.ai
Inspired by a contribution from Prof. Conor Grennan (NYU Stern School of Business) in linkedin
Artificial intelligence (AI) challenges traditional law firm models. Many see this as a threat — for example through automated document analysis, chatbots or contract verification in seconds. Prof. Conor Grennan, Chief AI Architect at NYU Stern School, recently wrote a clever post on LinkedIn about this: How should law firms react to this?
His answer: Law firms must rethink, strategically and in the long term. AI is not just a productivity tool — it changes clients' expectations and competition rules.
⚖️ What many overlook: The “low-end market” through AI
In my comment on Conor's post on LinkedIn, I added another perspective:
Law firms could actively sign up for a new, volume-based market open. Instead of just relying on high-priced advice, an AI-supported model could solve simple legal issues suitable for mass production and scalable answer.
example:
- An answer costs CHF 20
- Available within seconds
- Hundreds of inquiries possible per day
- Automated but legally secure — thanks to smart AI + lawyer verification
That is exactly what offers Lawise.ai with Jurilo.ch on.
What Lawise.ai makes of it
At Lawise.ai, we work with several progressive law firms. They use our technology to:
- to increase internal efficiency
- reaching new clients via digital channels
- to answer simple questions automatically — Legally secure and immediate
- and thus to open up new sources of revenue
Conclusion: AI doesn't replace lawyers — it expands their market
Lawyers should not only ask how they “compete” with AI, but how they can compete through it grow Can. AI enables new business models that were previously unthinkable due to cost reasons.
Lawise.ai shows:
LegalTech is not a risk — it's a huge opportunity.
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🔗 Original post by Prof. Conor Grennan on LinkedIn
